Corporate culture is a set of values that guide behaviors and attitudes, whether in decision-making or even in the daily habits of its employees. It's like thinking and acting within an organization. And building that culture isn't that simple, it's a process made up of many factors, norms, and procedures.
Changes in this culture are also a challenge, and leadership plays a fundamental role in this transformative process. Organizational culture comprises practices and processes that directly impact business performance and is therefore not a change that happens overnight. Analysis and strategy are needed.
Evaluating performance indicators such as profitability, productivity, profitability, among others, is a good start to identify cultural factors of the company that are impeding its good performance and growth. Then, it is important to define a set of desired values and behaviors, in addition to the strategic priorities and the objectives to be achieved with the change of culture.
In this phase of culture transformation, promoting efficient and clear communication is essential for the success of the project. In addition to institutional videos and exhibition material, promoting meetings with lectures and training help to share the company's purposes in a transparent manner.
Hiring new talent can help reinforce this cultural change, and in addition, keeping current employees motivated and engaged, cooperating to internalize new habits and behaviors are also factors that will drive the change.
During the transformation process, monitoring and evaluating the results of the implementation of the new organizational culture helps to identify what is effectively working or not.
It should be noted that currently, it is inevitable that a culture transformation will come accompanied by technology, as the digital bias supports this type of change, even because they ask for a faster pace to keep up with the market.
A culture transformation requires risk-taking and a lot of leadership posture, but when it is necessary for the success of a business, it cannot be neglected because it will help build a more positive organizational climate and, consequently, with greater productivity and quality in the processes.
Contact TACTICCA — ALLINIAL GLOBAL, which provides integrated auditing services, internal auditing, accounting, taxes, corporate finance, financial advisory, risk advisory, technology, business consulting and training, for more information, at www.taticca.com.br or e-mail taticca@taticca.com.br and learn more. Our company has certified methodologies for carrying out activities.
