At the current market moment, transforming your business is no longer optional, but a certainty of survival. And every day we are faced with the most varied examples of innovation. A term that, in fact, has permeated the world of entrepreneurs for some time, but that was not yet part of the reality of many companies. Many business methods that until then were controversial or discussed years ago are now a reason to rush companies that want to launch before the competition.
The reality is that the time has come to break old paradigms related to management practices and enter the race to be competitive. As a result, changes that would normally be slower, from evaluation to implementation, are now in an accelerated process. The COVID-19 pandemic is unprecedented, and no other pandemic brought a global economic effect of this magnitude. And although we are not sure how long it will last, we can only think of one certainty: how will companies position themselves after the crisis?
Innovation is the creation of a competitive differential, but it has currently become a survival item, allowing sectors to find new ways to remain in the market. The COVID-19 pandemic is already considered a watershed between the period before it and the new scenario that will emerge. This is because it brought one of the biggest situations in which innovation takes place, taking companies out of their comfort zones and exposing them to risk. In order not to see the decline of their business, entrepreneurs use different ways to innovate, whether implementing improvements in their products and services, creating methods for price disputes, launching new products, among others. It is these managers, who know how to deal with uncertainties and act quickly, within a positive environment, who have the best chance of surviving this new scenario.
Most of the companies created before the pandemic were designed for business models that took into account many of the concepts of the industry, limiting themselves to avoiding errors and ensuring productivity. The pandemic expanded the scope of management, especially since we did not know what the new organizational models will be like going forward, because there is no doubt that a social and economic restructuring will be experienced, in new and different ways. O Home office It is a good example, since it was already part of the routine of several segments, especially the provision of services, but with the pandemic it became a reality present in countless types of businesses and already convinces more conservative managers that it is an efficient communication and relationship model.
The COVID-19 crisis forced companies and executives to rethink the business in its entirety, so imagining the future and making decisions in the present has become a constant challenge in companies and this futuristic perception is already a new one Skill valued in the search for professionals. Today, more than before, professionals are evaluated for their resilience and coping with changes.
With the COVID-19 pandemic, the dynamics of the technology market, which was already accelerating, increased by large proportions. As new disruptive technologies emerge, it becomes easier for a company to adapt to changes. Thus, digital transformation is established as something present, no longer a futuristic discussion or something happening at a slow pace. And it will be a great ally in the creation of new post-pandemic business models.
The pandemic scenario had a major impact on the way we live and work. But it has brought positive changes that are likely to continue after the crisis, with new habits and new ways of working. Companies that reinvent themselves, that accelerate their perception of value in innovation, that seek a systemic vision of the business and that do not underestimate the impact of transformations, will certainly be successful in the post-pandemic market.
To expand these concepts and seek balance between challenges and opportunities, a successful path is to connect with specialists in the market.
Our professionals help organizations progress their journey through a variety of services. Contact TATICCA — ALLINIAL GLOBAL, which provides integrated auditing, accounting, tax services, corporate finance, Financial Advisory, Risk Advisory, technology, business consulting and training. For more information, visit www.taticca.com.br or email taticca@taticca.com.br. Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.
