Many companies are concerned about the LGPD and how the law may affect their processes, including B2B companies, since the imposed regulations apply to all national companies, without distinction. Even though B2B companies do not have the final consumer as their target audience in their business relationship, they market their products with other companies and process personal data of employees and collaborators, for example. Hence the need for compliance with the LGPD.
On the website of these companies, for example, the contact forms for those interested in vacancies or services require data processing. Na compliance with the LGPD, the company must provide a consent form, linked to internal regulations and which clarifies the form of storage, storage time, and how the data will be deleted.
But it's not just because of employee data that it's necessary to compliance with the LGPD of companies, they also need to adapt because there is a requirement to establish and maintain commercial contracts. This is because suppliers or customers of the company that already comply with the law may require proof from their partners with the adjustment process.
The LGPD provides for joint and several liability between companies that share personal data, which is why B2B companies also need to proceed with compliance with the LGPD. In the event of a data breach, the consequences are the same for the company that collected and shared it, as well as for the company that received the data and did not treat it properly. In the case of a court, both are responsible for the data and if one is adequate and the other is not, the one who complied with the adjustment may require a commercial break and seek partners who are already in compliance with the law.
Na compliance with the LGPD by B2B companies, specialized consultancies recommend adapting your site, allowing the exit of Leads from the registration list and only maintain relationships with authorized leads, for example.
The LGPD does not prevent companies from doing their business, but requires them to be responsible for user data. It is important to keep in mind that the process of compliance with the LGPD it is an urgent need and hiring a specialized consultancy to review and improve internal processes will add strategy and value to your B2B company.
The LGPD is already in force and impacting the Brazilian market as a whole. If your company has not yet done the compliance with the LGPD contact TATICCA — ALLINIAL GLOBAL, which has a qualified and experienced multidisciplinary team, tools and methodology for consultancy in LGPD and also implementation, in an objective and assertive manner, with: guidance and training, diagnosis, analysis of employee contracts, analysis of supplier contracts, analysis of internal policies, analysis of contracts for the provision of service or sale of products, adaptation of contracts in accordance with LGPD, data mapping, implementation of the service channel, drafting of a privacy policy, pre-formatted documentation with all the requirements of LGPD.
