The transition to the digital future accelerated with the COVID-19 pandemic and if before we identified habits and behaviors that would take years to change, we realized that little by little they are already consolidating.
According to 122 multinational executives from Brazil, interviewed in research published by the consultancy firm Cushman & Wakefield, 73.8% say they intend to establish the home office as a definitive practice in the country. Before the social isolation caused by the pandemic, 42.6% had never adopted the practice and 23.8% were analyzing the work model.
The implementation of digital transformation in companies is based on three pillars:
1) New business models: the need to innovate processes and the way to work on them to better adapt to changes.
2) Customer satisfaction: the buyer is at the beginning and end of the process, so the new digitization strategies prioritize the company's relationship with the customer and its value generation.
3) Process automation: what was previously executed manually needs to be automated and digitized, bringing greater productivity and cost reduction.
As a result of digital change, there are several sectors that obtain positive impacts, such as customer relationships, for example. Digitization brings ease and lower cost in strengthening the relationship, since they use simple ways to maintain satisfaction, such as the use of social networks that bring the company closer to the consumer, in addition to identifying their preferences. The financial sector also benefits, since the technology makes it possible to quickly identify the company's health, as it helps to monitor all transactions in record time. In the digital transformation, the management of people by the HR sector also generates more motivation and growth among employees.
Despite its benefits, digital transformation requires a change in management mentality and needs to be implemented with planning. This aspect brings challenges that need to be overcome, such as the development of internal digital culture, behavioral change at work, and planning followed by monitoring. Leadership and communication will be the main channels for maintaining values and achieving company objectives, with a more fluid relationship between company and professionals. With remote professionals, leadership will be exercised based on trust, which requires discipline to set goals and the ability to delegate.
Digital transformation is the path for innovation and development of new products, bringing generation and revenue and market opportunities.
Contact TATICCA — ALLINIAL GLOBAL, which operates throughout Brazil and globally, with integrated auditing, accounting, tax, corporate finance, technology, risk advisory, business consulting and training services. For more information, visit www.taticca.com.br or email taticca@taticca.com.br and learn more. Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.
