It is a fact that the pandemic accelerated changes expected for the coming years and some trends mentioned a little less than two years ago are already a reality in some countries, including Brazil. We researched subjects and research released in recent months and pointed out some trends for the corporate environment in the coming years.
A study conducted by Microsoft, for example, revealed that employee priorities have changed in the last two years, and 53% are more likely to prioritize health and well-being over work, than before the pandemic. And 47% are more likely to prioritize family and personal life over work. In addition to salary, aspects such as positive culture (46%), sense of purpose (40%), flexible working hours (38%), and mental health and well-being (42%) were also cited as very important.
Another trend is artificial intelligence, which will be used to automate repetitive functions so that employees focus on tasks that require Human Skills, that is, exclusively human talents. The World Economic Forum predicts that artificial intelligence and automation will create nearly 100 million new jobs over the next 3 years, in addition to changing several existing functions.
Nor could the metaverse be left out of the main trends for the coming years. Of the employees interviewed by Microsoft in a global study, 52% of them reported being open to using immersive digital spaces in the metaverse for conferences and other activities in the coming year. In fact, companies like Samsung, for example, are already using the metaverse to hire professionals anywhere on the globe. There is a strong trend, which is also already happening, for workspaces to become Phygital, physical and digital at the same time, containing offices that allow interaction with those who are in the company and those who are outside, through technology and the metaverse.
The culture of metrics by result and not by hours worked is also on the rise in research. A survey conducted by Adecco in partnership with the consultancy LHH showed that the tendency to evaluate productivity by results and not by hours worked is strengthening, as 73% of employees and leaders agree with the method.
Studies also indicate greater space for women in IT and flexible work, since there is a shortage of professionals in the market and many companies have trained women internally in the area of information technology. The home office also provides greater access to talent and opens doors for women who are mothers to return to the corporate market. Another similar trend is in relation to rural areas, which have also become radar for talent recruiters.
According to another Microsoft study, the future of work is asynchronous. Many areas and companies have already realized that there is no need for teams to work at the same time and each one can help their schedule according to their needs and technology, through applications, plays its part in bringing everyone together.
It is also worth mentioning, not least, the concern of companies with the mental health of their employees, leading them to invest in happiness and benefits programs to help with the mental health of their employees. This trend has been consolidating after several researches that highlight the topic. An example was the survey by Sodexo, a multinational benefits company with more than 100,000 clients and almost 6 million users worldwide, reporting that 15% of the world's professionals reported a worsening of mental well-being, and in Brazil alone it was reported by 30% of professionals.
These are just some of the trends discussed by experts for the coming years, however, transformations in the labor market are happening all the time. The changes are becoming increasingly accelerated and place companies in the face of constant and new challenges, needing to use creativity and adaptation to get ahead of the competition and seek the continuity of their business in an increasingly sustainable way.
Contact Taticca Allinial Global Brazil, which provides integrated auditing, internal auditing, accounting, tax, corporate finance, financial advisory, risk advisory, technology, business consulting and training services, for more information, through the website www.taticca.com.br or e-mail taticca@taticca.com.br and learn more.
