A question pervades the market today: Why invest time and money in digital? And one of the answers is, mainly to become competitive in the long term. Studies indicate that organizations that succeed in digital transformation are likely to be future winners in their markets and will build a sufficient barrier to hinder the recovery of competition.
So, if one of the main reasons for the digital initiative is to be competitive, it is also worth looking for deeper reasons for your business to become digital. In some sectors, the decision has already been taken for the organization, because the leaders of their segment are doing it and are winning with it. In those cases, it's a business imperative. However, not only as tactical adjustments and specific solutions, digital transformation must be accompanied by rethinking the company cycle, including the business model that was defined with other stakeholders in the value chain.
One way to train this mindset is to carefully select a small set of improvements to be made. Then, ensure that there is a clear justification for why and a measurable goal for this improvement. And finally, after making the improvements, measure the impacts and compare them with the planned goal. Regardless of the business area, recognizing the reasons and making investments in a robust technological base that supports functional and data needs is a safe approach to making significant progress in a responsible and conscious manner.
A structured approach helps to reflect on the digital process in a way that is personalized to the organization. All digital impact can be classified into three areas:
1) Customer experience: refers to the interactions necessary to sell and manufacture the product or sell the service. The customer experience is of great value today and must be evaluated keeping in mind the sophisticated and easy ways in which customers expect to interact with companies. In addition, the customer experience must also include methods of interacting with employees.
2) Operational excellence: a truly digital process has the right combination of mechanization, which makes long-term economic sense.
3) Business model: Historically, organizations adopted vertical integration in their supply chains to achieve economies of scale, so that they have better control of their production processes. Given technological advances, interactions between two organizations can occur in a dissociated manner, without compromising quality. This dissociation allows organizations to achieve their core competency and focus on offering the highest value.
After rethinking the business, it's time to plan digital transformation, considering the areas above separately, according to their application in the organization. Some steps are important in this process, such as visualizing the ideal innovation for each area, exploring emerging technologies, exploring business model ideas, and involving employees and end customers. After all, sustainable and collective success is produced by people and not by technology.
Culture is at the center of any transformation. Ensuring that there is a culture of improvement and collaboration, in addition to celebrating collective victories, is likely to bring lasting transformation. From a leadership perspective, culture and alignment are the two most important areas to focus on.
TATICCA's technology consulting professionals help organizations progress their digital journey through a variety of services. This includes planning-stage offerings, such as digital readiness assessment workshops and design Thinking, in addition to software development and change management. Contact our experts to learn more and start planning your organization's digital roadmap.
To learn more about the topic, contact TATICCA — ALLINIAL GLOBAL, which provides integrated auditing, accounting, tax services, corporate finance, Financial Advisory, Risk Advisory, technology, business consulting and training. For more information, visit www.taticca.com.br or email taticca@taticca.com.br. Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.
