The crisis caused by the COVID-19 pandemic brought technological transformation needs in many companies, which saw their remote work environments ineffective, their infrastructures unable to withstand the increase in traffic, or suffered serious cybersecurity problems. Within a few days, many companies used remote work models, trained their employees on digital platforms, and adapted procedures to promote a digital collaborative way of working.
The market was caught unexpectedly and unprepared and quickly entered a period in which major structural risks impact organizations and digital technology became the center of all interactions, forcing companies to advance their technology adoption curve overnight. Many entrepreneurs are wondering: what impact will the current COVID-19 crisis have on my company's digitization process?
The current environment, with accelerated and unpredictable changes, forces companies to react forcefully and decisively if they do not want to be left out of this reality, since only organizations with short adaptation cycles will survive. Before the COVID-19 crisis, technology already had significant strategic value for companies. Now, it is necessary to use learning to prioritize digital transformation, in addition to taking advantage of it to increase resilience, that is, greater capacity to overcome any internal or external incident that impacts the activity.
The situations experienced and resolved during this period helped companies to identify weaknesses and strengths in a practical way and stimulated them to think about how to be more flexible to adapt processes, channels, and work models in an efficient way. In a large number of organizations, it will have served to identify basic aspects of a digital strategy, such as the wide variety of processes that are still supported by paper documents and clearly digitized to avoid this dependency.
Faced with the impossibility of foreseeing the future you will have to face, it is necessary to analyze all possible scenarios, and equip yourself with the necessary agility to quickly face scenarios that can be identified in the future. The current situation establishes changes in consumer behavior in relation to digital consumption, the development of electronic commerce, the introduction of teleworking, and the promotion of online learning. These factors accelerate the digital transformation of business and operational models, forcing companies to observe how these digital platforms and new consumption habits impact their activities.
It's a good time for companies to review the metrics used to monitor the performance of their operations. Restricting any spending in the digital area will be counterproductive for the company's future, so it is necessary to maintain investment in technology, even because many of the initiatives that for transformation do not require excessive investment and are focused on aspects of optimizing business and production processes, or reducing costs. Many success stories show that focusing investment on the correct identification of essential business areas will provide a greater probability of success, both in the short and long term.
Contact TATICCA — ALLINIAL GLOBAL, which provides integrated auditing, accounting, tax services, corporate finance, Financial Advisory, Risk Advisory, technology, business consulting and training. For more information, visit www.taticca.com.br or email taticca@taticca.com.br. Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.
